Literary Variance in Business Writing

by Craig Shrives

What Is Literary Variance?

Applying "literary variance" means using difference words for the same thing.

Deliberate repetition in business writing can be impactful, but using the same word over and over again can make writing dull.

Applying literary variance means using different words for the same thing to keep your writing interesting. Here is an example with a lack of literary variance:

• Lee struggles to cast beyond 50m, so Lee does not catch many bass.
(In this simple example, it is fairly obvious that the second "Lee" should be changed to "he." Making that change is applying literary variance.)

Achieve Literary Variance with a Thesaurus

Usually, the easiest way to achieve literary variance is with a thesaurus. Look at this example:

• Thank you for your cooperation. The task would have failed without your cooperation.
(Using "cooperation" twice is a lack of literary variance.)

If you're using MS Office, right click on one of them and select Synonyms. Look at the options and pick one. I'd probably go for "assistance."

• Thank you for your assistance. The task would have failed without your cooperation.
(Literary variance has now been achieved.)

Add Literary Variance at the End

Remember that you don't have to achieve literary variance as you're typing. Just use the same word and then let your thesaurus earn its living. (Make sure you know what the word you pick means, though. Sometimes, the thesaurus's synonym, i.e., the word that's supposed to mean the same as the one you're checking, is not a synonym at all.)

Here's another example with a possible lack of literary variance:

• Are you happy to be alive? If you think nobody cares if you're alive, try missing a couple of payments.

The word "alive" appears twice. Is that useful repetition that achieves some emphasis, or is it a lack of literary variance? Would it be better if one of them were changed to "breathing"? Well, that's for you to decide. Personally, I like the "alive" repeated, but I like a bit of deliberate repetition.

Format, Word Choice, and Grammar

The effectiveness of your document will also be determined by the following:

• The format
• The titles and paragraphs
• Your diction (the types of word you use)
• Your word choice
• Your grammar

Critical Thinking Test

Are you good at spotting the biases, fallacies, and other cognitive effects? Can you spot when statistics have been manipulated? Can you read body language? Well, let's see! Show Instructions

See Also