Status-Quo Bias

by Craig Shrives

What Is Status-Quo Bias?

Status-quo bias refers to the cognitive bias in which individuals have a preference for maintaining the current or existing state of affairs. It is the tendency to resist change or avoid making decisions that would alter the current situation, even when the change may be beneficial or necessary.

Here's a short example to illustrate status-quo bias: Status-quo bias can be influenced by various factors, including the fear of the unknown, loss aversion, and the effort required to adapt to a new situation. It is often driven by a preference for stability and a desire to avoid potential risks or disruptions associated with change.

This bias can have implications in personal decision-making, organizational change management, and public policy. It can hinder progress, innovation, and adaptation to new circumstances. Individuals and organizations may stick with suboptimal or outdated approaches simply because they are hesitant to deviate from what is familiar, even if better alternatives are available.

Recognizing status-quo bias is essential for making informed decisions and driving positive change. It requires a willingness to evaluate the potential benefits and drawbacks of staying with the status quo versus pursuing alternative options. By actively challenging the preference for maintaining the current state, individuals and organizations can be more open to embracing change and exploring new possibilities for growth and improvement.

An Example of Status-Quo Bias

Sticking with your current service providers

Lots of people reading this will know there are cheaper gas, electricity, telephone, TV, internet, and insurance packages out there, but they won't bother switching to them. Why? Well, for a whole range of "good" reasons. Perhaps they can't be bothered. Perhaps they don't want to be tied into a contract. Perhaps they'll have to change their email, which will affect their contacts and internet logins. Perhaps the service won't be as good, e.g., perhaps the gas or electricity supply won't be as reliable. Perhaps something will go wrong in the switchover. For most of us, these shouldn't be big enough concerns not to make some savings on our monthly bills, but that's exactly what they are when magnified by status-quo bias.


Status-quo bias "tells" you to keep the current state of affairs for two reasons:

• You won't have to make a decision.
• You can be sure there won't be any consequences of a bad decision.

By sticking with the current state of affairs, you are in fact making a decision. But, because it's a default of deciding nothing, you don't feel as though you are. As for avoiding the consequences of a bad decision, that could be a fair point. However, you might also be losing out on some benefits. Doing nothing might be a good option, but it's not always the safest or best course of action: Status-quo bias is linked to the Endowment Effect and Negativity Bias, which make you place more weight on negative impacts than benefits. Those suffering from Status Quo Bias often cannot see the benefits because they are too fearful of the negative impacts.

There is another factor at play too. Humans are inherently programmed to automate processes (e.g., their work routines), and when change is pending, our brains naturally resist it to ensure the automated process is not affected.

A Practical Application for Status-Quo Bias

Act now to avoid a tragedy

In decision-making, our brains are tuned to give negative impacts more weight than positive ones, and this is at the root of status-quo bias. Therefore, if you're trying to influence someone to change, it would be a good idea to plant some danger along their "status quo" path (i.e., highlight some negative things that will happen if they do nothing). This is likely to be more effective than trying to coax them off their current path just by throwing benefits at them. In other words, employ a bit of stick as well as carrot.

For example, if you can say something like "your current service provider is about to increase its prices and we're cheaper," you've given them something negative to think about...and they will.

But, what if you can't think of something bad to say about the competition, or if it's inappropriate? Well, you could look to target the decision-maker more directly with a negative idea. Doing nothing can often be seen as the lazy or cowardly option. If you can convince the decision-maker that doing nothing will paint him in that negative light to others, he is far more likely to tackle his own status-quo bias and be more amenable to change.

Another Practical Application for Status-Quo Bias

Your inactivity suits me just fine

I once worked as a consultant to government department for about a year. The team leader for our small group of consultants was called Mel. Mel was highly proactive, but even she couldn't weave a path through the bureaucracy, hierarchical stove- piping, information overload and email gridlock that exists in so many public departments these days. Her constant battle was finding someone with the authority and time to make a decision that would allow our team to get on with its work. But, Mel being Mel, she found a solution to overcome this problem. Whenever she had an audience with a senior decision-maker, she would make it clear that if he didn't intervene by a certain date, her team would start work. In other words, she gave him an "opt out" decision to make instead of an "opt in" one. She'd learnt how to navigate her ship through bureaucratic treacle. Inspired. The moral of this story is simple. Whenever possible, make sure the "do nothing" path of those you're trying to influence leads to your goal.

Critical Thinking Test

Are you good at spotting the biases, fallacies, and other cognitive effects? Can you spot when statistics have been manipulated? Can you read body language? Well, let's see! Show Instructions

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