Flair in Business Writing"Words ought to be a little wild, for they are the assault of thoughts on the unthinking."
(British economist John M. Keynes, 1883–1946)
With business writing, you have two choices: make it short or make it entertaining (or both). This page is about making it entertaining. By "entertaining", I mean "interesting to read". You are trying to bring your writing to life to make it:
- More memorable.
- Easier to understand.
- Less painful to read (i.e., less corporate or dry).
- Using metaphors and similes.
- Using non-sentences.
- Using deliberate repetition.
- Using literary variance.
- Using alliteration and rhythm.
So, if you decide to use some of these techniques to spice up your business writing, you must seek the approval of someone senior (e.g., the business owner) to include it in the paper. If you are a senior person or it's your business, you should go home, go to bed, return to work the next day and check whether you think the creative technique is still appropriate. I am really talking about correspondence upwards and outwards (i.e., to your bosses or to other companies and customers). You don't need to apply the same level of constraint for correspondence going sideways or downwards (i.e., to peers or subordinates), although you don't want your subordinates thinking you're trying to be a comedian.
One of the most-used, but not overused, sayings in the military is "Familiarity breeds contempt." That is always worth bearing in mind when considering the tone of correspondence going downwards.